MLM Tools and Resources for Lead Generation

A Pay-Per-Click (PPC) is just what it sounds like – you pay a set amount every time someone clicks on your listing in that search engine. You determine the amount per click and how much you want to spend on a monthly basis.

 

Why would you want to do this? Well, some people have more time than money and others more money than time. If you have a decent budget set up for your business and you want to speed up the process of having people come to you, then PPC is a great tool to consider, and I encourage you to educate yourself before you jump in and blow through that advertising budget in short order with no results. 

Some benefits to using PPC are – 

·          You advertise only to those people looking for what you have 

·          You only pay when they respond by clicking to know more 

·          You pay based on real market values for your keywords 

You've seen PPC listings even if you aren't aware of it. Go to Google.com and type in Home Based Business. You see the two or three listings at the top in the pastel colored box with the word sponsored links   out to the right side? And also the links down the right column that also say sponsored links?


These are PPC listings and if you click them, the advertiser who placed them there is going to get charged a fee because you clicked. 

These can provide rapid return for your investment and also cost you in the process. It also helps to overcome the mystique surrounding getting listed in the search engines. 

Before you spend a DIME doing this, though, get a clear understanding and save yourself thousands of dollars in wasted clicks - get the Google AdWords Guide - 

http://www.Google-Adwords-Guide.com  

Google AdWords is currently the dominate player in the PPC arena so you want to know what you are doing there. This is the best one to start with as it has the furthest reach online and will ultimately give you the most bang for your buck. 

Google syndicates their search results on other websites so you are not just advertising to those who go to Google.com and use it for searching for something. You are also targeting traffic on hundreds of thousands of other websites through the campaigns they place on other sites. 

https://adwords.google.com/  

Take the tutorial and be prepared to spend some uninterrupted time exploring, learning and taking notes. 

Again, I highly encourage the guide. I blew through hundreds of dollars with little to no results until I got the guide, spent some time and learned how to master the program. Once I did that, my costs per click dropped, as did my overall budget and my leads started converting.  

http://www.Google-Adwords-Guide.com    

There is also Yahoo Search Marketing. 

http://sem.smallbusiness.yahoo.com/searchenginemarketing/  

You can pre-set a monthly spending amount, or set an unlimited budget, so you have a lot of flexibility. I blew through $200 over a weekend once because I did not know what I was doing.

That’s a lesson I only had to learn one and won’t repeat that mistake. 

PPC (Pay Per Click) Education

Wondering about Pay Per Clicks and using Google Adwords? And, are you interested in using Google AdWords and boosting you Search Engine Rankings? Here is the MUST READ e-book on Developing an Effective AdWords Campaign without Blowing the Budget!

On to Social Media Marketing Concepts >>>>

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