Getting the Word Out Offline
About Your Direct Sales - MLM Business

You've taken your business to the Internet, developed

a web site that SELLS and you've automated your sales

process.  So, where is all of the traffic?  How come your

hit counter isn't going through the roof, and where are

the sales?

Now, it's time to really focus on attracting traffic.  And,

the key here is "targeted traffic."

You are going to get a crash course in attracting that

target market where they spend most of their time....

offline.  That's right, no matter how many people are

online, they still spend the majority of their time

offline, and part of your marketing campaign should

be spent finding that offline traffic and getting

them to your web site!

The Internet is hot, getting hotter, and the same person

that may not pick up the phone to call you about your

business, can't wait to check out your web site and see

what you are offering.

Here are some proven offline ways to spread the word -

Word of Mouth -  This is still the best form of advertising.

Tell everyone you know about your new website and ask

them to take a look and give you feedback.  Over the

holidays, when you send out greeting cards, gifts, etc.,

include a blurb about your new web site and your new Internet

business. Have some postcards printed and send them to

everyone.

Flyers - This is a low cost way to get traffic to your site

and to test the effectiveness of your advertising.  Play

around with the content on flyers, and then pass these out

everywhere. Check on the cost to run a flyer insert in a

local, neighborhood paper.  Make sure you have a proven,

effective flyer first, though.

Networking Events - Check with your local Chamber of

Commerce and your newspaper for regular Networking events

where business professionals come together.  This is a great

way to meet some people, advertise your business and get some

other ideas. The people that attend these meetings come with

a business mindset. Have a thirty second "elevator speech"

prepared, designed to tell people what you do, and bring plenty

of business cards and flyers.

Send Nice to Meet You C ards - you will become highly memorable when you connect with people at events, and follow up with a card. Who does this anymore? Your goal - become unforgettable. Here is the contact manager and online service I use for this.

Business Cards - A well designed business card can spread

the news like wild fire, if you get the word out.  Develop

some "sizzle cards" that contain very little information. 

Just your web site address, and a catch phrase or slogan,

and maybe an appealing graphic.  In this case remember, less

is definitely more!  When you are out and about, hand one to

everyone you meet.

Press Releases/Offline Articles - Another very effective,

no-cost method of advertising your business and web site. 

Most newspapers are looking for small "filler" articles that

can fit into the white spaces of their newspaper.  Nothing

ventured, nothing gained.  Give it a shot.  Remember, if the

paper prints your release or article, it's almost an implied

endorsement in the readers mind!

Advertising -  Let's not forget the power of offline

advertising for getting those business prospects online! 

Shop around for specials on running your ad more than once. 

In advertising, the customer must see your ad as many as 9

times before they will buy.

Web Decals - Think about all of the time you spend driving around in your car.  Work, school, kids activities, church, the grocery store, errands, social events!  Now, think of all of those cars that see or pass your car daily!  Use your back window to advertise for you! Get a WebDecal Today!

I hope that gives you some ideas on ways to get the word

out while you are Offline.  Think about where your business

prospects work, play, go to relax, etc.  Then, target an

offline campaign that will find them and compel them to

"Log On" and check you out! 

 

Jackie Ulmer has worked from home for over fifteen years, coaching and training thousands on the secrets to success in a home business. Contact her through her website at http://www.streetsmartwealth.com 

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