What is content? Great question and exactly what we will cover here.
We’re going to create a content plan and calendar for you to market with effectively.
If you're not consistently marketing your business, you don't HAVE a business.
If you’ve been coached by your upline or someone to just send a bunch DMs saying - Hey girl, I like your look, you’d be perfect for….
You’ve been misguided. Even my 20 something daughter is turned off by these. If your target audience is 20 or above, they are most likely turned off, too
PLEASE DO NOT SEND ANOTHER SPAM DM!!
It's not effective.
That is not content that sells or sizzles.
Content is everything you put out on social media. Every status update; reply to someone; video, blog posts, story, Facebook live, profile edits, etc.
Authentic and Organic content and marketing will ALWAYS outperform COLD PROSPECTING
Your strategy and intent needs to be on expanding your audience and turning a COLD PROSPECT into a RAVING fan through strategic and organic marketing.
ORGANIC MARKETING IS WHEN 7-10 “touches” with your audience happens through your CONTENT and your larger platform. This isn't done by blasting everyone with your offer.
It’s NOT messaging them 10 times even if they haven’t responded even ONCE. STOP IT. That is the lazy strategy! And we are in this for the long haul!
In fact, that turns off more people than it will EVER attract.
ORGANIC MARKETING is pull marketing and it draws people who are in a “purchasing mindset” to YOU.
That means, when they reach out to you you can be sure of THREE THINGS:
THAT IS 90% OF THE SALES PROCESS and you do that through your CONTENT.
You know your ideal client; you know their challenges and desires, and are very clear on WHAT you sell, and the solution or transformation you provide.
People want solutions.
Remember the 80/20 rule - 80% fun, social, inspiring and entertaining and 20% guiding and educating on what your solution is.
Notice, I did not say SELLING was the 20%. No one goes to FB with their credit card out ready to buy.
But, when done right, they will buy
People buy PEOPLE, too, and today, online, there are SO many choices, so you must stand out.
How will you make your content fun, inspiring, educational, and entertaining?
First, they become aware of you.
Then, they become interested in you.
Next, they want to know more about what you do.
Finally, they travel through the “funnel” and buy.
Not because you are pushing marketing at them. But, because you are pulling them in with your irresistibility.
They feel like they know you.
They are sure they LIKE you.
And, they are confident they can trust you.
That instills “Buying Confidence.”
That creates a solid monetization model for your business.
Ongoing leads, easily and effortlessly.
You become the hunted and not the hunter.
Join me in the facebook group for the training.
If you’d like to learn more about putting this together and having somebody help you somebody who is built that multi million dollar business I would love to be your coach and mentor!
If you are struggling with getting where you want to go, let’s have a conversation to see where you are; where you want to be, what’s working and what’s not working and talk about a plan to get you out of stuck, if that’s where you are spinning your wheels.
Get it booked today.
BUSINESS, SALES AND SOCIAL MEDIA COACHING AND STRATEGIES
Learn more about the Street Smart Wealth Academy; THE "success mentoring" teaching you the "skills to pay the bills!"
What we will do together in 3 Simple Steps:
Master Your Marketing Plan - Build a Complete Online and Offline Strategy
Messaging and Success Language - Know How to Position Yourself, Your Client, Your Offer
Time Management and Productivity - How to Become a Professional Entrepreneur
Bonus content includes:
Taming the Money Monster
Peak Performance Habits
Mental Yoga and Thought Download Process
I'll be sharing the concepts, tools and training to support your marketing, growth and business goals. While the principles that I teach are complete for any Solopreneur business, the details, strategy and implementation will be tailored to you through my mentorship.
I coach and train on the exact strategies I used to reach top income earner status in my network marketing company, and sell products and services in over 40 countries, using digital marketing. These are the same strategies I use today in my coaching business. I don't teach theory.Learn more at Coach With Jackie
Tweet me - @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer
Did this podcast help you? If so, it would mean a lot to me if you would share it with others!!!
I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
Let’s have some conversation!
PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start DirectSalesBootcamp.com