Creating a Social Media Content Strategy for Network Marketing
What's Your Network Marketing Social Media Content Plan?
What is content? Great question and exactly what we will cover here.
We’re going to create a content plan and calendar for you to market with effectively.
If you're not consistently marketing your business, you don't HAVE a business.
If you’ve been coached by your upline or someone to just send a bunch DMs saying - Hey girl, I like your look, you’d be perfect for….
You’ve been misguided. Even my 20 something daughter is turned off by these. If your target audience is 20 or above, they are most likely turned off, too
PLEASE DO NOT SEND ANOTHER SPAM DM!!
It's not effective.
That is not content that sells or sizzles.
Content is everything you put out on social media. Every status update; reply to someone; video, blog posts, story, Facebook live, profile edits, etc.
Authentic and Organic content and marketing will ALWAYS outperform COLD PROSPECTING
Your strategy and intent needs to be on expanding your audience and turning a COLD PROSPECT into a RAVING fan through strategic and organic marketing.
ORGANIC MARKETING IS WHEN 7-10 “touches” with your audience happens through your CONTENT and your larger platform. This isn't done by blasting everyone with your offer.
It’s NOT messaging them 10 times even if they haven’t responded even ONCE. STOP IT. That is the lazy strategy! And we are in this for the long haul!
In fact, that turns off more people than it will EVER attract.
ORGANIC MARKETING is pull marketing and it draws people who are in a “purchasing mindset” to YOU.
That means, when they reach out to you you can be sure of THREE THINGS:
- They are actively looking for a solution to a problem they have
- They are curious and interested in what you offer
- They trust you enough to reach out.
THAT IS 90% OF THE SALES PROCESS and you do that through your CONTENT.
You know your ideal client; you know their challenges and desires, and are very clear on WHAT you sell, and the solution or transformation you provide.
People want solutions.
Remember the 80/20 rule - 80% fun, social, inspiring and entertaining and 20% guiding and educating on what your solution is.
Notice, I did not say SELLING was the 20%. No one goes to FB with their credit card out ready to buy.
But, when done right, they will buy
People buy PEOPLE, too, and today, online, there are SO many choices, so you must stand out.
How will you make your content fun, inspiring, educational, and entertaining?
First, they become aware of you.
Then, they become interested in you.
Next, they want to know more about what you do.
Finally, they travel through the “funnel” and buy.
Not because you are pushing marketing at them. But, because you are pulling them in with your irresistibility.
They feel like they know you.
They are sure they LIKE you.
And, they are confident they can trust you.
That instills “Buying Confidence.”
That creates a solid monetization model for your business.
Ongoing leads, easily and effortlessly.
You become the hunted and not the hunter.
Do you have a question for me? DM me on Instagram @jackieulmer
Ready to create more success in your business? Your first step to learn this - SocialSellingMagic.com - let’s start there.
Hey, if you like what you are hearing and learning on the podcast, you really should check out the Street Smart Wealth Academy. We take all of this and package it into a radical shift for you, and the way you think and act in your business.
And, it’s guaranteed. Do the work, get the results, or get your money back.
What could be better than that?
If you’d like to learn more about putting this together and having somebody help you somebody who is built that multi million dollar business I would love to be your coach and mentor!
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Get it booked today.
BUSINESS, SALES AND SOCIAL MEDIA COACHING AND STRATEGIES
Learn more about the Street Smart Wealth Academy; THE "success mentoring" teaching you the "skills to pay the bills!"
What we will do together in 4 Simple Steps:
Master Your Marketing Plan - Build a Complete Online and Offline Strategy
- We will build and develop your "brand", which is the gateway to creating the rest of your marketing plan, online and offline
- You will know exactly who your ideal client is and how to attract them to you
- You will know how to build your audience; nurture them; and create killer marketing copy that speaks to the heart, all done with consistency for growth
- You will create systems so you know each day what your marketing strategy is, and you know how to execute it
- You will know how to pre-sell your client before your call with them
- You will know the primary social media platforms and how to effectively market in each
Master Your Messaging and Success Language - Know How to Position Yourself, Your Client, Your Offer
- You will learn the secrets of language and positioning to create interest and get your audience to lean in
- You will learn and master the Authentic Sales and Closing process, so you feel calm, confident and no longer struggle with how to ask for the decision and get the sale - no more Selling "Ick" Factor
- You will know how to create a world class client experience, retaining more clients, so you spend less time prospecting and build more referrals
Master Your Time Management and Productivity - How to Become a Professional Entrepreneur
- You will know exactly where to focus your time and energy to get the best results
- You will learn to release resistance and excuses that hold you back; and build the discipline needed to succeed
- You will know where your business is going and how to predict growth and profits
- You will have systems and plans in place for every area of your business so you know the next step with each person in the process
- You will know how to set your goals and achieve them
- You will have accountability to keep you focused and on track
- You will do all of this without feeling overwhelmed
Master Your Mindset and Limiting Beliefs
- You will learn how to take back control over your thinking
- You will detox from negative self talk, comparanoia, procrastination and overthinking
- You will create better relationships with your partner, your family, friends, team and most specifically, yourself
- You will cleanse scarcity and fear based thinking from your life
- You will know how to solve any problem or challenge for yourself
- You will learn how to capture your big ideas and monetize them
Bonus content includes:
Taming the Money Monster
Peak Performance Habits
Mental Yoga and Thought Download Process
I'll be sharing the concepts, tools and training to support your marketing, growth and business goals. While the principles that I teach are complete for any Solopreneur business, the details, strategy and implementation will be tailored to you through my mentorship.
I coach and train on the exact strategies I used to reach top income earner status in my network marketing company, and sell products and services in over 40 countries, using digital marketing. These are the same strategies I use today in my coaching business. I don't teach theory.Learn more at Coach With Jackie
Tweet me - @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer
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I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
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PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start DirectSalesBootcamp.com