It can be so much fun, and so rewarding, and successful to create your brand through your social media content.
We can get overwhelmed and consumed with the concept of what is a Brand?
But really and truly your brand is just a compilation of who you are.
So I like to start everybody with doing a personal inventory. What are your likes, your interest, passions, mission work, what do you stand for, why are you in your business?
From there have some fun possibly incorporate some humor, like I’m doing here in this video with my curler Chronicles.
My curler Chronicle started innocently, couple years ago when I really wanted to create a short video on a concept that came to mind. You may know exactly what I’m talking about, you get that news flash in your head of some piece of content some training videos something that you want to share out online.
The problem is that...
Here are a few ideas to use when thinking about your intention and goals when you create content for social media. You’re going to be sharing out there regularly, and you want to make sure that you are targeting people from all different areas.
Our goals and intentions revolve most often around:
Creating Raving fans
Creating Buyers or clients
Your social media strategy is best served when it incorporates all of these into what it is that you share. We have an ideal client, a targeted audience, and much of what we do from a more business, educational perspective is going to be geared toward that ideal client.
But what about others who are out there, who might be our ideal client they just aren’t in our particular area online right now?
Our goals on social media are to inspire, entertain, and educate. And it’s great to incorporate a...
We’re going to create a content plan and calendar for you to market your Network Marketing business with effectively.
If you're not consistently marketing your business, you don't HAVE a business. Today, with the Pandemic, Social Distancing, Shelter at Home and all types of concerns about being out in public, you must have a Social Selling content strategy to be in the game.
Today, let’s talk about the different types of content.
Most common content - your status update.
Facebook asks - "What’s on your mind?"
Instagram calls them posts.
LinkedIn - articles, posts, activity.
Other ideas - Plain Text (boring, least engagement), images, micro blogs, videos, Facebook live, instagram TV, Stories, Reels. Blog posts, Podcasts.
Anyway that someone might find you.
Video by far is tops. It gets more than...
What is content? Great question and exactly what we will cover here.
We’re going to create a content plan and calendar for you to market with effectively.
If you're not consistently marketing your business, you don't HAVE a business.
If you’ve been coached by your upline or someone to just send a bunch DMs saying - Hey girl, I like your look, you’d be perfect for….
You’ve been misguided. Even my 20 something daughter is turned off by these. If your target audience is 20 or above, they are most likely turned off, too
PLEASE DO NOT SEND ANOTHER SPAM DM!!
It's not effective.
That is not content that sells or sizzles.
Content is everything you put out on social media. Every status update; reply to someone; video, blog posts, story, Facebook live, profile edits, etc.
Authentic and Organic content and marketing will ALWAYS outperform COLD PROSPECTING
Times are a little crazy right now and seem to be spinning out of control, right? Or, so it seems.
I've been on zoom calls all week, while I "nurse" my daughter, recovering from a Tonsillectomy, and keep my business going.
I've spoken with clients; potential clients; Networking colleagues and friends and a lot of common themes came up -
What will happen to my business
Should I quit my business
"No one" is buying
STOP. These are just thoughts, really and truly. Some are just made up stories...
Here is the cold, hard truth -
Things have changed, at least for now.
Surviving and thriving in business is going to take some "out of the box" thinking and ACTING, for sure.
Right now, is a critical time to find, connect with and nurture a tribe online.
Have you found yours? Do you know how?
No worries, even if you don't. You aren't too late!
First, join me in my...