What does it really mean to Market your network marketing business? And, any business, for that matter.
I’m Jackie Ulmer and I coach Network Marketers and entrepreneurs on how to be the success they want to be; make more money and not annoy their family and friends.
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First, I’d love to share my experience from attending and speaking at the Lemongrass Spa conference this past weekend in Orlando.
Hot, man is it HOT!
Proof - Staffers Kathy Yellets and Jennifer Dooza, recommended me to speak after listening to my podcasts and training.
Great Company Culture, Products, and Warmth
We covered the ABCs of Social Selling, Video Marketing, Challenge, Your B game vs A game
Would you like this type of training at your company? Let’s talk and see about getting something booked!
Let’s talk about What it really means to Market your network marketing business? (and any business)
What You’ll Learn:
What is Marketing
How to Meet People
How to Tell Them What You Do
How to Make an Offer
Marketing is the lifeblood of your business.
80% of your time.
It’s not advertising. but that is a part of marketing. It’s sharing your business in a way to creates interest.
You MUST be meeting people. And, if you are struggling with this, then working on your belief level is going to be a huge part of what you do. Meet as many people as you possibly can. Tell them what you do, in a way that creates interest. Make an offer to share more details with them.
Manage your mind! Seriously. Manage your thoughts around everything you experience. Check in regularly and ask - What am I thinking about my business? How am I feeling? And how is that showing up in my actions, which create my results.
Meet as many people as you possibly can. Network online and offline. Network as the business owner that you are, not your day job, if you have one. It can feel kind of fraudulent at first, especially if you haven’t had any fabulous results.
Sometimes this feels uncomfortable. However, the practice of meeting and sharing will move you forward to living the life you want.
Excuses will never get you where you want to go. For every excuse you have, there is someone with the same obstacle who has pushed beyond it.
Meeting people will expand your network, and remember, they all know about 250 people. Even if the person you meet is not interested, when you MARKET in the right way, you can easily get referrals.
Build your on-line network more quickly by attending offline networking events and making friends on social media. Begin building that relationship online, too.
You are creating an audience and a tribe. When you do this, the right people DO show up!
Are you telling people what you do? Have you learned how to position yourself and your offer?
This is what takes you out of sales mode and gets them to lean in. What is the challenge they have and what is the solution you offer?
Set a goal to tell everyone you meet what you do, in a way that positions it effectively.
Get the guide.
Believe in your ability to get people results. Get yourself results first. People are looking for change. For transformation and they want to believe that the solution is out there for them.
So practice telling and sharing what you do and the type of transformation you assist them in creating.
Now, for my network marketers, you have two products to offer. Your actual products and services; and your opportunity.
You can share both, and you must do it in a way that doesn’t sound like snake oil. It has to flow naturally off your tongue and be positioned in a way that creates interest.
Remember, so many people are not happy in their life; in their careers.
When you are confident, that energy comes through. And, you don’t need to sell. You just share like you would a new restaurant.
You aren’t TRYING to “get” anyone. No one else does this in business. So don’t pitch. Spend some time developing your belief in what you do and the language around sharing it smoothly and with confidence.
Let them keep asking you questions. Take the pressure off of yourself to sell everyone.
When you meet enough people and keep practicing sharing your intro-teaser, you’ll attract the right people. This grows your energy level which grows your success; and when you grow your success, you grow your energy level.
Remember - I help people…..XYZ
I teach people sales and business.
I teach people how to create new warm market with social media.
I teach people how to use their minds to master their success.
It’s not what you say, for starters. It’s not how they find you; it’s not your social media posts; your IG TV details, or any of that.
It’s what you are thinking and how you are feeling when you make an offer.
An offer is your way of asking - May I help you solve the challenge you have?
You simply must ask.
And, you must position it in a way that is top notch; high quality. That is not about GETTING someone; or being too self focused.
Approach your business and your offers from a place of service, of offering value; of being a win win solutions provider.
You are here to serve and help.
Now, take a look ate your products. How do they serve and help? How can you offer them in a way that showcases this?
Same with your opportunity.
Again, You are here to serve and help.
Imagine there are people out there who desperately need your help. You have the golden ticket, How will you share it to make a difference?
Work REALLY hard on the language you use to position your offers
What can I say, consistency is everything. It doesn’t happen overnight but it will happen!
It’s not the best that succeeds, it’s the most consistent.
Remember this - 80% of your time should be spent marketing your business. Ideally, a mix of active marketing or prospecting - face to face, phone to phone, zoom to zoom and passive marketing - online, podcasts, emails, blog posts.
Meet people and meet more people. Offline and online.
Consistency is the biggest thing that separates the masters from the strugglers.
Mastering Practice. My focus word for 2019. Know what needs to be done and then do it.
That’s how you master the skills of business, and that’s what creates success.
If you are struggling with getting where you want to go, let’s have a conversation to see where you are; where you want to be, what’s working and what’s not working and talk about a plan to get you out of stuck, if that’s where you are spinning your wheels.
Get it booked today.
DIRECT SALES BUSINESS COACHING
Looking for some help taking your business to the next level? My one on one and inner circle programs are LIVE! Are you looking for coaching to be successful in your Network Marketing business? Want to also learn how to generate your own leads online? My Inner Circle Coaching Program may be just what you need. Or, maybe it's one on one coaching. Learn more about both at Coach With Jackie
Tweet me - @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer
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I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
Let’s have some conversation!
PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start DirectSalesBootcamp.com
And, if you are ready to fully develop your business action plan, both online and offline, join me "Behind the Scenes!" SocialMediaBackstagePass.com