Network Marketing Mistakes Many Are Making During Covid19
How Many Network Marketers Are Blowing It During Covid19
Network Marketing is a fabulous opportunity when done right, and a nightmare on steroids when done wrong.
Here are a few ways network marketers are blowing it for themselves and the profession of Network Marketing by what they say, how they act, and show up on Social Media.
And, to be sure, the FTC is not taking income or health claims made lightly. The smack down is happening.
Crisis brings out the best and the worst. 600% surge in Google Search on most keywords having to do with work at home. Home business, etc.
I will link to several articles in the show notes, so check them out, including 10 companies who have already had their hands slapped by the FTC.
So what’s the problem?
The problem is not the company itself, in most cases. It’s typically a small group of over zealous company reps who embellish stories and make claims that are illegal per the FTC and FDA, in many cases.
And, it’s the way so many are being taught by their upline and the person who recruited them.
Ever gotten a “Hey Gurl” Direct Message, telling you how great your look is and how you would be great for the business?
Or, that random message from outta nowhere inviting you to an online party or to host a party. EVERYBODY loves XYZ….
Or, seen or shared a post about your health product that can combat Covid? Strengthen immune, etc?
Stop the madness.
Here is the deal:
Network Marketing, MLM, Direct Sales, Party Plan - all great business models full of potential.
Heck, I should know. I beat the odds.
I built a multi million dollar business around the globe. I built a brand, a team, a tremendous wealth of personal growth, knowledge and skills, and a very satisfying paycheck.
Here’s the other deal:
It didn’t happen overnight; it was not easy in the beginning; and there were dozens of times I wanted to quit.
And, important to note: I am about 99% sure I never lost or alienated a friend in the process.
I did not post smarmy things; say bogus stuff or overhype my opportunity.
I was not secretive about what I did.
And, I didn’t expect anyone else to do the work for me or to do anything I was not willing to do.
I built for 6 years the old fashioned way.
And, in 1999, I took my business online.
This, by far, was the best decision ever, allowing me to become the hunted and not the hunter.
I did it by being intentional, with a plan, a strategy and using the language, keywords, hashtags and focus areas online where my ideal client’s are.
And, by the way, I have almost always led 100% with opportunity first.
Here’s why -
You are offered a choice between a $100 bill and $100 products on the table. Which will you pick up?
Hands down, 90% or more will take the money and spend it on what they want.
Here are some of the headlines and information I have found online and offline, links in the show notes.
Multilevel marketing companies sell women on the dream of being their own boss, yet as many as 99% may end up losing money.
The Pitch is Back - AARP
A well known Male mlm speaker trainer allegedly said at a recent convention -
Read some of this stuff and it’s easy to think that maybe Network Marketing is something to stay away from. And, I get why. I myself had a terribly negative blueprint and preconceived ideas about the profession before and after I started.
What’s A nice girl like me doing in a business like this?
So here is the secret.
First, there is not secret. in 2018 According to the DSA, $35.4 billion in retail sales was created through Direct Sales in 2018.
Define that, please? So much more is needed to validate this as truly factual and indicative of the profession.
Why? Well, here are some questions I would ask:
How long did you intentionally market the products and the opportunity?
How many people did you talk to?
Show the products and the opportunity with?
What did your business action plan consist of?
What type of personal learning and growth did you engage in?
What training did you receive and seek out?
It’s super easy to sign up for a network marketing business; buy a kit; use some products.
Easy to stay on a $100 auto ship for a few months and then say that money was lost.
If one receives products in exchange, and they do so willingly, is it fair to say “I lost money?”
Here’s the final deal, I have to share:
Network Marketing works, if you work it.
Most sponsors and companies are lacking terribly in true, solid, business skills training on how to effectively build a business. And, there is plenty of solid training out there, starting with my Street Smart Wealth Academy.
Don’t be smarmy, deceptive or full of hype, and don’t make claims.
You are modeling at all times, from start to finish what you will be expecting others to do if they join you.
If you turn them off from the initial approach, it will haunt you.
Protect the integrity of the network marketing profession, and don’t get your company in trouble.
Do we really need more articles and bad press like the ones I reference in the show notes? Read them for yourself and ask if that’s how you want the profession you represent to be known for?
Do you have a question for me? DM me on Instagram @jackieulmer
Ready to create more success in your business? Your first step to learn this - SocialSellingMagic.com - let’s start there.
Hey, if you like what you are hearing and learning on the podcast, you really should check out the Street Smart Wealth Academy. We take all of this and package it into a radical shift for you, and the way you think and act in your business.
And, it’s guaranteed. Do the work, get the results, or get your money back.
What could be better than that?
If you’d like to learn more about putting this together and having somebody help you somebody who is built that multi million dollar business I would love to be your coach and mentor!
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