Understanding What You Really Sell in Your Business
Often, we don’t understand what it is we truly sell.
On the last episode, we talked about clarity behind your values and priorities. That’s at show 353.StreetSmartWealth.me
What you sell is NOT your company, or your product name; or even type of product.
We sell solutions, experiences a result.
It’s ultimately the “Transformation” that you client is going to experience through your product, service or offer.
So, we start with what the challenge is that they have. What do they need a solution for?
You’ve probably heard, no one goes to the hardware store to buy a drill; They go to buy a hole in wall.
Who is your ideal client? Have you written out the avatar for up to 3 unique profiles? Some of the traits may be the same, but hav ing 3 allows you to speak to a broader audience.
What are their main challenges, obstacles, problems?
Make a list.
Then, what is the solution of transformation that you provide.
What other potential solutions have they tried?
It’s important to know this going in, as it helps you create your content strategy and your positioning around their needs and frustrations.
You can then position your offer around how and why you will be different.
Focusing on my Network Marketing clients and audience, let’s talk about a few:
Skincare - most women have spent a couple hundred dollars on a skincare line that consists of 7-10 steps and products. Sounds great in the store, but not so great in the real life day to day world.
Who has time ion the morning? Who has time at night?
Knowing this, how would you figure out your ideal client and what their biggest challenges are; and finally how you would position your offer.
Let’s talk about SendOutCards, as I have a lot of clients with this company.
It’s not a “Greeting card and gift service” as many will tell me.
It’s a client retention system that allows the business owner to stay top of mind and in touch with their clients and potential clients.
Finally, let’s talk about weight loss for Network Marketing.
Diets don’t work, we know that.
You must get into the mindset of why people overeat; and what’s going on to lead to being overweight.
Learn to sell the value in working with you.
As far as Real Estate, people don’t buy a home; they buy a lifestyle; an experience; and safety, security; good schools and more.
Coaching is growing tremendously, and people are seeking it. Best to niche down so your offer is clear. You don’t want to be talking about relationships and dating if you specialize in weight loss.
Do a Thought Download on the challenges your ideal client has. Write for 5 minutes about everything that comes to mind; no worries about spelling or grammar. Get detailed, as this will help you develop the offer.
Then, you can write out the solution and transformation you offer.
Do you have a question for me? DM me on Instagram @jackieulmer
Ready to create more success in your business? Your first step to learn this - SocialSellingMagic.com - let’s start there.
Hey, if you like what you are hearing and learning on the podcast, you really should check out the Street Smart Wealth Academy. We take all of this and package it into a radical shift for you, and the way you think and act in your business.
And, it’s guaranteed. Do the work, get the results, or get your money back.
What could be better than that?
If you’d like to learn more about putting this together and having somebody help you somebody who is built that multi million dollar business I would love to be your coach and mentor!
Also, join our Private Facebook Group.
I go there; share video training; run "question and answer"; and there are always different things that you can be learning; different tools to assist you and resources.
If you are struggling with getting where you want to go, let’s have a conversation to see where you are; where you want to be, what’s working and what’s not working and talk about a plan to get you out of stuck, if that’s where you are spinning your wheels.
Get it booked today.
BUSINESS, SALES AND SOCIAL MEDIA COACHING AND STRATEGIES
Learn more about the Street Smart Wealth Academy; THE "success mentoring" teaching you the "skills to pay the bills!"
What we will do together in 4 Simple Steps:
Master Your Marketing Plan - Build a Complete Online and Offline Strategy
- We will build and develop your "brand", which is the gateway to creating the rest of your marketing plan, online and offline
- You will know exactly who your ideal client is and how to attract them to you
- You will know how to build your audience; nurture them; and create killer marketing copy that speaks to the heart, all done with consistency for growth
- You will create systems so you know each day what your marketing strategy is, and you know how to execute it
- You will know how to pre-sell your client before your call with them
- You will know the primary social media platforms and how to effectively market in each
Master Your Messaging and Success Language - Know How to Position Yourself, Your Client, Your Offer
- You will learn the secrets of language and positioning to create interest and get your audience to lean in
- You will learn and master the Authentic Sales and Closing process, so you feel calm, confident and no longer struggle with how to ask for the decision and get the sale - no more Selling "Ick" Factor
- You will know how to create a world class client experience, retaining more clients, so you spend less time prospecting and build more referrals
Master Your Time Management and Productivity - How to Become a Professional Entrepreneur
- You will know exactly where to focus your time and energy to get the best results
- You will learn to release resistance and excuses that hold you back; and build the discipline needed to succeed
- You will know where your business is going and how to predict growth and profits
- You will have systems and plans in place for every area of your business so you know the next step with each person in the process
- You will know how to set your goals and achieve them
- You will have accountability to keep you focused and on track
- You will do all of this without feeling overwhelmed
Master Your Mindset and Limiting Beliefs
- You will learn how to take back control over your thinking
- You will detox from negative self talk, comparanoia, procrastination and overthinking
- You will create better relationships with your partner, your family, friends, team and most specifically, yourself
- You will cleanse scarcity and fear based thinking from your life
- You will know how to solve any problem or challenge for yourself
- You will learn how to capture your big ideas and monetize them
Bonus content includes:
Taming the Money Monster
Peak Performance Habits
Mental Yoga and Thought Download Process
I'll be sharing the concepts, tools and training to support your marketing, growth and business goals. While the principles that I teach are complete for any Solopreneur business, the details, strategy and implementation will be tailored to you through my mentorship.
I coach and train on the exact strategies I used to reach top income earner status in my network marketing company, and sell products and services in over 40 countries, using digital marketing. These are the same strategies I use today in my coaching business. I don't teach theory.Learn more at Coach With Jackie
Tweet me - @jackieulmer with comments and if you have a question for the show, add the hashtag #JackieUlmer
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I teach mindset mastery, as well as Network Marketing and Social Media Mastery.
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PS: If You Are Struggling to Sponsor, and Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is Where You Want to Start DirectSalesBootcamp.com
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