What is the difference between Push and Pull Marketing? How do we not become that annoying person online with our friends and family and connections?
We build our brand, following and clients by attracting people to us. That is Pull Marketing, where we attract others to us through the fun, value, educational, entertaining content we share online.
Pull Marketing is Attraction Marketing, and the ideal way to grow your business, and your tribe, creating new warm market online.
Push marketing is when you are constantly pushing your marketing at people.
Offline, it is stuffing your business card into the hands of others, along with brochures and information about what you are selling. Billboard and magazine marketing is also push marketing, but we expect it in media content forms.
Online, we can get more annoyed as we don’t expect people, our family and friends to be constantly pushing their...
You've probably heard it before - the Money is in the Follow Up.
And, Follow Up is so much easier with a list!
Are you a Social Seller? This would be anyone who is using digital tools to creates leads, team partners and make sales.
Network Marketing, Direct Sales, Party Plans, Coaches, Authors, etc.
Why NOW, more than ever, Email matters for your Direct Sales/Network Marketing Business!
I interview Jena Bagley of Aweber, covering some Tips and Tools, and why I have personally had an email list since 2000.
Jena and I met on Clubhouse and now run a regular room on Best Email Marketing Practices.
The risks of relying ONLY on Social Media as your business platform
How to combine the two for the best results
Lead Magnets or "Freebie" as a tool
Best Practices to Build Know, Like and Trust With Your Email List - the power in stories!
Calls to Action (CTA) Example of mine - ...
Okay, I confess, I have a new addiction. Yes, it’s clubhouse.
But, it’s more than an addiction because it is already monetizing.
New clients, lots of connections and conversation and I know more conversions are coming,
Better than that - I know more win wins are coming because I know I am able to help these struggling network marketers thrive on social selling without annoying family friends or strangers.
Let’s talk about Best Practices and the BASICS for Clubhouse - for Network Marketers
First, follow me - @jackieulmer
Steps to Stay in Touch and up to date on my Rooms and Trainings
Click my photo, tap follow, tap the bell, and this will make my trainings visible to you and more accessible.
First, let’s talk about Clubhouse overall; why NOW it the sweet spot to be here and build your presence; best practices and then set up your profile...
If you’re struggling to monetize your Social Media efforts, it could be you are missing the whole point of Social Media.
It’s not to SELL, although selling does take place.
It’s to create connection, conversations and then conversions will follow.
Tell, don’t sell.
Share who you are; why you do what you do; what your passions are and how you serve.
If you feel like your story doesn’t matter; that no one will listen; you simply need a mind shift.
Transcript (With Errors)
We're going to talk about how to monetize social media, because of course.
Especially in light of the last year living with the pandemic and quarantines and shutdowns and shelter in place.
People are asking that question, and I know that, while i'm in the US, where things are a little more open in a lot of areas.
I have clients in the UK...
Has this ever happened to you? You stare at your screen and keyboard for an hour, spinning your wheels, trying to figure out what to write on your social media.
You keep hearing - add value…. what the heck is value, anyway?
You think, write, edit, delete, and repeat the process.
You know it’s gotta be done, writing content for social media. but what? What that doesn’t just fill dead space and get nothing back
It seems so overwhelming and time consuming.
Content calendars; prompts - none of that is working and it looks like everyone else’s stuff.
Boring and generic.
Copy and pasting from other company leaders feels awkward, because it doesn’t sound like you, and you feel like a fake.
Writing good content is about selling you…your story…and your value. Not your products or...
Here are the skills you must master -
Get clear on what you sell, who you sell to, and how to sell to them. Online, these means developing good “success language” that speaks directly to their challenge; and your solution.
Know how to ask, answer and deliver on their questions and concerns before they even ask.
Know when to take it off the public venue and offline. Don’t try to let a social conversation close your deal.
Be real, be engaged, be interested. Be conversational and don’t “move in for the kill.”
Never share a link without permission. We have a tendency to want to just “spray and pray,” plastering our link everywhere we can, hoping to catch someone and “rope them in.”
The problem is, you are modeling for them what you will...
Feeling challenged about what to share on Social Media that actually creates interest? Stops people from scrolling and starts a conversation with likes, comments and shares? Let’s talk about this in today’s show.
Get my video training on this process - how to write compelling copy and content that gets people to stop scrolling, read, engage and want to know more about you, grab it at -
This will make more sense as you actually go through it and I’m not just talking at you.
Are you struggling with keeping your business alive during Covid? Finding new people who are interested; and building true connection with them in the crowded space of Social Media?
Struggling to be seen.
Attract your ideal clients, ready to pay and join?
I see you. I know you. I get you.
I've been in that struggle, too.
Just like you, I wanted more for myself. More for my family. More for our future.
It can be so much fun, and so rewarding, and successful to create your brand through your social media content.
We can get overwhelmed and consumed with the concept of what is a Brand?
But really and truly your brand is just a compilation of who you are.
So I like to start everybody with doing a personal inventory. What are your likes, your interest, passions, mission work, what do you stand for, why are you in your business?
From there have some fun possibly incorporate some humor, like I’m doing here in this video with my curler Chronicles.
My curler Chronicle started innocently, couple years ago when I really wanted to create a short video on a concept that came to mind. You may know exactly what I’m talking about, you get that news flash in your head of some piece of content some training videos something that you want to share out online.
The problem is that...
Here are a few ideas to use when thinking about your intention and goals when you create content for social media. You’re going to be sharing out there regularly, and you want to make sure that you are targeting people from all different areas.
Our goals and intentions revolve most often around:
Creating Raving fans
Creating Buyers or clients
Your social media strategy is best served when it incorporates all of these into what it is that you share. We have an ideal client, a targeted audience, and much of what we do from a more business, educational perspective is going to be geared toward that ideal client.
But what about others who are out there, who might be our ideal client they just aren’t in our particular area online right now?
Our goals on social media are to inspire, entertain, and educate. And it’s great to incorporate a...
We’re going to create a content plan and calendar for you to market your Network Marketing business with effectively.
If you're not consistently marketing your business, you don't HAVE a business. Today, with the Pandemic, Social Distancing, Shelter at Home and all types of concerns about being out in public, you must have a Social Selling content strategy to be in the game.
Today, let’s talk about the different types of content.
Most common content - your status update.
Facebook asks - "What’s on your mind?"
Instagram calls them posts.
LinkedIn - articles, posts, activity.
Other ideas - Plain Text (boring, least engagement), images, micro blogs, videos, Facebook live, instagram TV, Stories, Reels. Blog posts, Podcasts.
Anyway that someone might find you.
Video by far is tops. It gets more than...