We’re going to create a content plan and calendar for you to market your Network Marketing business with effectively.
If you're not consistently marketing your business, you don't HAVE a business. Today, with the Pandemic, Social Distancing, Shelter at Home and all types of concerns about being out in public, you must have a Social Selling content strategy to be in the game.
Today, let’s talk about the different types of content.
Most common content - your status update.
Facebook asks - "What’s on your mind?"
Instagram calls them posts.
LinkedIn - articles, posts, activity.
Other ideas - Plain Text (boring, least engagement), images, micro blogs, videos, Facebook live, instagram TV, Stories, Reels. Blog posts, Podcasts.
Anyway that someone might find you.
Video by far is tops. It gets more than...
What is content? Great question and exactly what we will cover here.
We’re going to create a content plan and calendar for you to market with effectively.
If you're not consistently marketing your business, you don't HAVE a business.
If you’ve been coached by your upline or someone to just send a bunch DMs saying - Hey girl, I like your look, you’d be perfect for….
You’ve been misguided. Even my 20 something daughter is turned off by these. If your target audience is 20 or above, they are most likely turned off, too
PLEASE DO NOT SEND ANOTHER SPAM DM!!
It's not effective.
That is not content that sells or sizzles.
Content is everything you put out on social media. Every status update; reply to someone; video, blog posts, story, Facebook live, profile edits, etc.
Authentic and Organic content and marketing will ALWAYS outperform COLD PROSPECTING
What are the four agreements when it comes to network marketing and MLM?
Have you read the best selling book by Don Miguel Ruiz “the Four Agreements?” When I read this book, I knew it was absolutely perfect for our profession of Network Marketing.
Network Marketing and The Four Agreements
Agreement #1 Be impeccable with your word.
Agreement #2 Don’t take anything personally.
Agreement #3 Don’t make assumptions.
Agreement #4 Always do your best
Network Marketing Agreement #1
Be impeccable with your word. This incorporates a lot of different areas. Be impeccable to the commitment that you made to yourself. You’ve launched a business; you’ve made a commitment to yourself; even if it’s just subconsciously. You were excited, you have goals and dreams; you may have even told your family about it. You’ve spoken out into the...
In March 2014, I had the honor of interviewing Mark Yarnell, a Network Marketing legend. Sadly, he passed away not too long after.
I thought this would be a good time, with the current Pandemic and resurgence of huge growth in Network Marketing.
Listen carefully for his views on Other People's Opinions and Impression Management.
I used to listen to Mark Yarnell’s training CDS on my portable CD player at the gym. I am dating us both here, and I am sure they were on cassette before that.
I have learned a lot from him about Network Marketing over the years and because I have listened to him so intently in my ear buds, I really felt like I know him.
Full Transcript below -
Do you have a question for me? DM me on Instagram @jackieulmer
Ready to create more success in your business? Your first step to learn this - SocialSellingMagic.com - let’s start there.
Hey, if you like what...
Are Facebook groups really still in effective way to build your tribe develop those clients good that sales team in your network marketing business.
The answer is absolutely yes! Facebook groups are still an amazingly effective way to build your network marketing business when you know how to do it effectively.
First and foremost, the last thing you wanna do is be Sales mode, full of hype or become known as one of “those people” to avoid in those groups. You know exactly what I’m talking about.
There is a tendency with Facebook groups to jump on all the Direct Sales, network marketing, promote your business type of groups.
But why? Is that really where your ideal client hangs out? These are filled with other direct sales people and other network marketers posting their opportunity and hoping you will click.
Most of the people who are posting it in...
How important is it to take the time to identify who your ideal client - your ideal customer, ideal team partner and ideal referral partner is in your network marketing business?
We have this philosophy in network marketing that everybody would be perfect for our product or service; everybody would be right for a Network Marketing opportunity.
When we speak to everybody we speak to nobody.
I just received one of those bogus junk texts this afternoon, guaranteeing me that I could lose 82 pounds within a certain time. And I thought “they must be targeting everybody because I clearly can’t even imagine losing 80 pounds.”
We live in a world of social selling, using the tools of social media. We live in a world that thrives on content. Online and offline. As you build rapport and share with them what it is that you do; what it is that you sell; the solution that you provide, that’s...
I want to talk to you about those three most important things that we do to be successful and move our network marketing business forward. It’s not setting goals, although those are important. It’s not watching a bunch of Facebook live videos, although those can be valuable.
The three primary things that we do in our network marketing business, or as a life coach, and many different types of businesses are”
We meet people
We share with them what it is that we do
We listen and learn from them and then if it’s right, because we have a solution to fill a challenge that they have, we make an offer.
The challenge so many people have is that they get distracted and they go in the sales mode instead of just very naturally, organically sharing benefits and see if there is a fit.
I have sold products and services in over 40 countries without ever...
Let’s talk about how to build a referral base of people who may not use your network marketing products and services; may not be on your team; but who could become one of those great referral ambassadors for you.
Not everyone’s going to say yes your network marketing business. Or products. What they might say yes to is becoming one of your best brand ambassadors or referral partners for your network marketing products and business.
As you begin doing those three things that we do in network marketing:
Share with them what you do.
Then make an offer.
As you work to build a network marketing referral base, you want to develop the skill set and the language to know the right people to talk to to ask them who they might know who would be perfect for your product and ultimately who they might know would be perfect for your business opportunity.
We have two...
As I’m filming this, we are five months into the coronavirus, COVID-19, the pandemic of 2020.
Here is what I have done in past “tough times” to build my network marketing business.
I started my Network Marketing MLM business in 1994. I was a floundering representative for my company; couldn’t get out of my own way; or get over my own fears and inhibitions about what people might think about me in network marketing.
I was stubborn and persistent. In October 1999, I went to an Internet marketing seminar; took my MLM business online and have built using the internet for nearly 21 years. It changed everything.
2 years later, 9/11/01 came along and devastated our economy; changed up a lot of things. My husband is an airline pilot; took a serious 25% pay cut. We had just moved from Arizona to California; more than doubled our house payment; quadrupled our real...
Is MLM a Pyramid?
What are the facts that you should know if you’ve launched or are thinking of launching a business in the Network Marketing Profession.
I was recently in a Facebook group filled with women looking for a way to work from home; to be there with their children; to stave off some health concerns.
And, over and over again, many of these women would say - I DON’T WANT TO DO AN MLM OR NETWORK MARKETING STYLE OF BUSINESS MODEL.
Why? I wondered about the thoughts around this. I get it. I also thought. And, then had to ask -
Is network marketing a bad business model? Is there something inherently wrong in the structure and operation of MLM?
Or, is it something someone is doing that creates that thought?
If you’ve already launched a network marketing business, you may be having some doubts or some second thoughts. You may be hearing opinions of other people or...