Have you ever struggled with how to explain network marketing as a business system? Without overwhelming someone? Listen up for more
Here you are. At the start of your Network Marketing journey. Or, at least, this phase of it. You may have been in the business for awhile, or you may have just started. You may also be considering your options for getting started. So, let’s start with first things first.
What is Network Marketing?
Do you understand it fully? Do you know how to explain it to others in a way that makes sense?
Most people struggle with this. I’m going to give you some simple ways to briefly explain it, and then get more in-depth so you have a better understanding.
Network Marketing is a business system; franchising is also a business system. It’s a way of moving products and services into the market place and paying the consultants or sales team, if you will, who markets...
Do you keep your network marketing business in the closet, seldom talking about the products or the opportunity itself? WHY is this?
Do you not know what to say? Do you fear being salesy? Many people struggle with both of these and it confuses me.
You are simply sharing a concept and looking for interest. If you don’t want to go into sales mode, then DON’T. Write out how you will share what you do.
Examine it from all angles. Ask others their opinion. Does it sound like a sales job? Feel like one? How can you share your passion and purpose in a way that comes across, and yet keeps everyone feeling comfortable?
There is an art to this. It’s a learned skill set - good communication and sales copy. Sales copy works because it doesn’t seem like sales.
It seems like the perfect solution to a challenge. Do you know...
It doesn’t matter how long it takes you to succeed in Network Marketing, if you stay in the game and keep committed to figuring it out, you will accomplish your goals.
My 3 Year “Failure Learning Experience.”
I’ve been a network marketing professional since 1994, when I signed up as a representative in my first network marketing company. I was far from a professional, back then.
I was a slightly burned out stay home mom - loved being home, but was a little bored, to be honest. I wanted more. I wanted to have both a thriving business and a successful family where I was home, raising my children.
You can learn more about my big fat zero to ultimate hero story here...
The 3 year failure that I’m talking about today is not the first 3 years. It happened in the last few years, actually.
And, wasn’t actually a failure at all, but it sure felt that way for awhile.
The year was 2016.
It’s not complicated, even though we try to make it that way. The #1 skill set to learn for your network marketing business is how to meet people. People are the lifeblood of your business and you must be adding to your database regularly.
Your database is simply your names list. Ideally, you have a lot of details on them and they are more than just Facebook friends, but that is a start.
Currently, with the pandemic, meeting people is mostly done online, or via the phone. YES, the old fashioned phone. Or, send a text.
The key is to not go all weirdo when meeting people. You are doing just that - meeting people. Taking a genuine interest and learning more about them.
This is the only way you will ever know if they might be a fit for your product or program. Ask questions, get to know them and get them talking about themselves. Listen for clues...
I’m really trying in my Network Marketing Business, but how do I deal with an unsupportive spouse?
The easiest way to get your unsupportive spouse on board with your Network Marketing business is to have open communication from the very beginning. More on that in a minute.
Before this conversation takes place, make a decision - a REAL decision. Are you fully committed? Are you serious about making a success of your Network Marketing business?
This is important because this is often the striking point in getting them onboard. What things from the past might be driving this challenge? Perhaps you’ve signed up for other network marketing businesses and programs before and not made a go of it?
Other questions to ask yourself -
Does my spouse support me in most areas?
What other areas does he or she not support me?
So often we are taught scripts and what to say once we’ve made our “hot prospect” list for our Network Marketing business.
Ask these questions, say this, and then say this.
The challenge here is that it is not authentic; it’s too scripted and all too often leads to resistance with your potential ideal client or team partner because subconsciously, they sense that this conversation is not authentic and is forced.
If you’d like a simple formula to open a conversation where you can engage in authentic listening, start with asking a question such as - Tell me about you…
And then listen with no agenda. Don’t be prepared to pounce when they give you the slightest segue into a conversation about your program.
Authentic listening is one of the greatest gifts you can give another because it so seldom happens.
When you listen...
Network Marketing is a fabulous business model. The challenge can be other people regarding our business. The same can be true in life. Let’s talk about how to solve this problem. But wait - what IS the problem, really?
Often, we quickly dive from being uber excited about the potential in our business to thinking something is wrong and we are the only one struggling.
Does this define you?
Do you ever feel challenged in your business - have those things that come up that you just don’t feel you can solve?
Often, these come down to things like -
I’m worried everyone will say no to my network marketing business.
No one wants to listen to me.
I’m afraid I won’t know the answers to questions about my network marketing business.
Insert your favorite challenge. These are those things we make up.
It’s often about people, right? Other people, in...
How often do you find yourself dealing with price objections in your business. Sadly one of the first things asked by someone who we hope to do business with is - How much does it cost?
How often is this the first question you ask?
The problem with this is that it’s the wrong FIRST question. It’s not that the cost of something doesn’t matter. It’s that the PAYOFF is the more important question.
I would much prefer to hear - what can I expect from your program? What’s the payoff I will receive?
Think about this in terms of your own buying habits and how you determine whether or not to buy. The key for you and me, is to make sure we are sharing the value and the transformation one can expect and experience.
Paint that picture so brilliantly that your ideal client clearly sees the value, and are chomping at the bit to get started.
Most of us waste time in 2 specific areas:
1 - Repeating affirmations that we don’t really believe
2 - Asking questions that keep us feeling stuck
You’ve probably heard the importance of affirmations as “I AM” statements and I AM a firm believer that what follows I AM is what you are inviting into your life.
I AM tired. I AM overwhelmed. I AM struggling in my business.
When we spin it and say things like - I AM rich. I AM my ideal weight. I AM in the perfect relationship. Your brain says “Yeah…..right….”
Be honest with yourself - do you REALLY believe, deep down in your heart, that the statements you are repeating are true? Or possible? Or, probable?
I’m going to encourage you right now to change these limiting belief affirmations to empowering questions; questions your brain will begin to try and solve....
We all have a money blueprint and it’s mostly inherited from how we grew up. We aren’t taught entrepreneurship or much of anything when it comes to money. It controls everything about money in your life.
We are taught to go to college, get a degree, get a job and then do your best.
Money is hard to talk about; and yet when you own the story from the past, you can write the story for your future, intentionally. Some of our beliefs about money stem from religious programming.
Words to be aware of -
Money - what thought comes up? Feelings? Where do you feel it in your body?
Thoughts are the language of the brain; feelings are the language of the body.
What thoughts and feelings do you have around:
Money is hard
Money is the root of all evil
There is not enough money
Worthy of money