It can be so much fun, and so rewarding, and successful to create your brand through your social media content.
We can get overwhelmed and consumed with the concept of what is a Brand?
But really and truly your brand is just a compilation of who you are.
So I like to start everybody with doing a personal inventory. What are your likes, your interest, passions, mission work, what do you stand for, why are you in your business?
From there have some fun possibly incorporate some humor, like I’m doing here in this video with my curler Chronicles.
My curler Chronicle started innocently, couple years ago when I really wanted to create a short video on a concept that came to mind. You may know exactly what I’m talking about, you get that news flash in your head of some piece of content some training videos something that you want to share out online.
The problem is that...
Here are a few ideas to use when thinking about your intention and goals when you create content for social media. You’re going to be sharing out there regularly, and you want to make sure that you are targeting people from all different areas.
Our goals and intentions revolve most often around:
Creating Raving fans
Creating Buyers or clients
Your social media strategy is best served when it incorporates all of these into what it is that you share. We have an ideal client, a targeted audience, and much of what we do from a more business, educational perspective is going to be geared toward that ideal client.
But what about others who are out there, who might be our ideal client they just aren’t in our particular area online right now?
Our goals on social media are to inspire, entertain, and educate. And it’s great to incorporate a...
Your Network Marketing success depends on your ability to position yourself in a way that creates interest.
Let’s cover the success language that you use and how important that is in sharing confidently what it is that you do. From your network marketing business opportunity to the products and services that you offer, you must know how to share those in a way that doesn’t feel over hyped, or too salesy, and most importantly gets your audience to lean in.
I call it “positioning.” Get the free download
so we can work through the process of developing what you will say.
You want to position three particular areas:
Yourself, as the expert or “go to” person in your field. You won’t call yourself that, but by using good language that creates the idea in their mind that you know what you’re...
And, by success, I mean success in any area of your life.
That one thing is -
The Formula for Success is simple - just double your rate of failure. Thomas Watson.
Pay CLOSE attention to what you resist. It’s the path to growth and success.
Discipline equals freedom.
It’s part of the human experience to run into challenges, obstacles and procrastination.
Think of water. It knows no obstacles. It flows over or around any obstacle. You, too, have this capability.
Everything that comes up for you that you tend to see as a challenge first is nothing more than an opportunity for growth, for the change you truly desire.
So, let’s think about the things in your life you may feel you are struggling with, right now.
Fitness, health, weight loss?
All we are really after is the...
We’re going to create a content plan and calendar for you to market your Network Marketing business with effectively.
If you're not consistently marketing your business, you don't HAVE a business. Today, with the Pandemic, Social Distancing, Shelter at Home and all types of concerns about being out in public, you must have a Social Selling content strategy to be in the game.
Today, let’s talk about the different types of content.
Most common content - your status update.
Facebook asks - "What’s on your mind?"
Instagram calls them posts.
LinkedIn - articles, posts, activity.
Other ideas - Plain Text (boring, least engagement), images, micro blogs, videos, Facebook live, instagram TV, Stories, Reels. Blog posts, Podcasts.
Anyway that someone might find you.
Video by far is tops. It gets more than...
What is content? Great question and exactly what we will cover here.
We’re going to create a content plan and calendar for you to market with effectively.
If you're not consistently marketing your business, you don't HAVE a business.
If you’ve been coached by your upline or someone to just send a bunch DMs saying - Hey girl, I like your look, you’d be perfect for….
You’ve been misguided. Even my 20 something daughter is turned off by these. If your target audience is 20 or above, they are most likely turned off, too
PLEASE DO NOT SEND ANOTHER SPAM DM!!
It's not effective.
That is not content that sells or sizzles.
Content is everything you put out on social media. Every status update; reply to someone; video, blog posts, story, Facebook live, profile edits, etc.
Authentic and Organic content and marketing will ALWAYS outperform COLD PROSPECTING
What are the four agreements when it comes to network marketing and MLM?
Have you read the best selling book by Don Miguel Ruiz “the Four Agreements?” When I read this book, I knew it was absolutely perfect for our profession of Network Marketing.
Network Marketing and The Four Agreements
Agreement #1 Be impeccable with your word.
Agreement #2 Don’t take anything personally.
Agreement #3 Don’t make assumptions.
Agreement #4 Always do your best
Network Marketing Agreement #1
Be impeccable with your word. This incorporates a lot of different areas. Be impeccable to the commitment that you made to yourself. You’ve launched a business; you’ve made a commitment to yourself; even if it’s just subconsciously. You were excited, you have goals and dreams; you may have even told your family about it. You’ve spoken out into the...
In March 2014, I had the honor of interviewing Mark Yarnell, a Network Marketing legend. Sadly, he passed away not too long after.
I thought this would be a good time, with the current Pandemic and resurgence of huge growth in Network Marketing.
Listen carefully for his views on Other People's Opinions and Impression Management.
I used to listen to Mark Yarnell’s training CDS on my portable CD player at the gym. I am dating us both here, and I am sure they were on cassette before that.
I have learned a lot from him about Network Marketing over the years and because I have listened to him so intently in my ear buds, I really felt like I know him.
Full Transcript below -
Do you have a question for me? DM me on Instagram @jackieulmer
Ready to create more success in your business? Your first step to learn this - SocialSellingMagic.com - let’s start there.
Hey, if you like what...
Are Facebook groups really still in effective way to build your tribe develop those clients good that sales team in your network marketing business.
The answer is absolutely yes! Facebook groups are still an amazingly effective way to build your network marketing business when you know how to do it effectively.
First and foremost, the last thing you wanna do is be Sales mode, full of hype or become known as one of “those people” to avoid in those groups. You know exactly what I’m talking about.
There is a tendency with Facebook groups to jump on all the Direct Sales, network marketing, promote your business type of groups.
But why? Is that really where your ideal client hangs out? These are filled with other direct sales people and other network marketers posting their opportunity and hoping you will click.
Most of the people who are posting it in...
How important is it to take the time to identify who your ideal client - your ideal customer, ideal team partner and ideal referral partner is in your network marketing business?
We have this philosophy in network marketing that everybody would be perfect for our product or service; everybody would be right for a Network Marketing opportunity.
When we speak to everybody we speak to nobody.
I just received one of those bogus junk texts this afternoon, guaranteeing me that I could lose 82 pounds within a certain time. And I thought “they must be targeting everybody because I clearly can’t even imagine losing 80 pounds.”
We live in a world of social selling, using the tools of social media. We live in a world that thrives on content. Online and offline. As you build rapport and share with them what it is that you do; what it is that you sell; the solution that you provide, that’s...